Are you seeking for ways to improve the search engine optimization of your website? Do you ever wonder how other websites manage to stand out from the crowd? If that’s the case, you’ll need to understand how to develop an SEO plan.
There are a few SEO factors that many businesses overlook. As a result, Google is repelled from their site, and the amount of users they can attract is limited.
It’s important to learn about the different SEO details to succeed. See below for several London SEO Agency tips and tricks that you can use to boost your online presence and draw more site users to your brand.
For the first time in the history of the internet, more people are using their smartphones to browse online more than other devices including their desktops.
That statement alone should show you the importance of creating a website that can be optimized on the screen of a phone.
Many companies overlook the significance of mobile-friendliness, and their entire web marketing approach suffers as a result. A website that does not have mobile capabilities is a big no-no for Google.
Visit your website right now on your smartphone or tablet. Is the site formatted to fit your screen? Is there a help menu to guide you to different pages on the site? Is the content easy to read or overwhelming to your eyes? Make changes accordingly.
2. Page Speed
Think through your past experiences as an internet user. When you came across a page that took longer than 5 seconds to load, how did you react? The odds are that you jumped off the page and found another site that loaded faster.
Site users these days are impatient. In their eyes, they only have a microscopic amount of time to search for an answer to their question.
While your website may have the solution, no one will wait to read it if it takes too long to load.
Make sure to employ tactics like limiting adverts, balancing flash content, using optimised images, and using a trusted hosting service to keep this from happening.
3. Title Tags
Because title tags don’t provide a major boost to SEO rankings, many businesses overlook them. However, if they aren’t in place, they will almost surely have a negative influence.
Consider them more of a how-to guide for your site’s visitors. They point people in the direction of the specific material they’re looking for.
For example, if you’re a fishing blog, then a site user might come across your site by finding an article on using jigs for bait. However, they also want to learn more about other types of bait, such as crankbait.
Having a title tag on your crankbait articles will help the site user find those articles and establish your website as a knowledgeable brand to rely on.
There’s a common misunderstanding of SEO among business owners. They believe it to be solely about focusing on content-related tasks such as keyword optimization and backlinking.
However, search engine optimization is much more than the links you embed and the keywords you use. One of those being the quality of the images and graphics you place on your site.
Images have a major role in your online ranking. They can boost your web speed, diversify your content, and their titles are considered in keyword optimization.
The graphic design on your website acts as a first impression. It guides your site visitors in the way that you want them to go. Be sure to consult with an online marketing company to learn more about how to optimize your website’s graphics.
5. Your Domain Name
You may have heard of firms purchasing domain name rights in the past and wondered, “What’s the big deal?” However, you might be astonished to hear that Google considers it a site indication.
The longer a domain name has been around, the more likely Google is to give it a better ranking on their results page.
The good news is that as your domain gets older, Google will view it more highly. That doesn’t mean you can’t rank well with a new site, but it is something that will get better with time.
Think long and hard before you switch your domain name. Doing so could provide a huge setback for your website.
6. Meta Descriptions
Some of you may not be familiar with what a meta description is. It’s a tag that Google uses to show in your search results.
They usually vary from 150 to 160 characters and summarize your site’s content to entice the site user. When you perform a Google search, the meta description is what appears underneath the title of the page.
While they don’t help boost your search results, they are pivotal for creating an uptick in your site’s click-through rate.
Take the time to think through how to summarize your content to entice the reader to click on your page. In other words: you must show them why they need to read your articles.
Consider These SEO Details in Your Online Marketing Strategy
It’s time to go to work now that you’ve seen various SEO aspects to consider for your SEO strategy.
Begin by reading this page to learn more about Able Media Digital and the various ways we can assist you in optimising your website.
To get started, go to our contact page and fill out the form. We’ll be pleased to help you out! Need help with your SEO? We’d love to hear from you, get in touch with Able Media’s Digital Marketing Agency and our SEO experts today!