The SEO Checklist is an excellent document that includes things to keep in mind when trying to market and secure organic traffic to your website, such as keeping user personas in mind when creating your site’s content and making time for webinars and presentations so that you can get your education out.
- Keyword Research
- Meta Data
- On-Page Content
- Images – Size & Alt Text
- Internal Linking
- External Links
- Technical SEO
There are many elements and strategies that build a successful SEO marketing campaign. That’s why our digital marketing agency has compiled a checklist they plan on presenting to you in two to three months. With the implementation of this checklist, associate with our SEO digital agency, your initial goal will be achieved, on a very short timeframe, for fast, positive results in ranking.
How Effective Are SEO Checklists?
SEO has changed drastically with the constant introduction of new SEO algorithms. Knowing that many SEO factors have changed over time, it is critical to keep an up-to-date SEO checklist in your SEO strategy.
If you are looking for an SEO checklist by some SEO experts battling in the SEO trenches every day, for then you have come to the right place. Hitting all elements of your SEO checklist is also a balancing act of optimizing for search engine while providing the highest user experience possible. After all, the goal of search engines to give their users the best answer for their query. Before we get into the specifics like any craftsman, you need to get proper tools of the trade in order to become an expert.
What Tools Can Improve My SEO?
There are a plethora of SEO tools on the market, and every SEO will have their go-to tools. For us, there are a few must-have SEO tools to audit and refine any SEO strategy.
- Screaming Frog is of course the preferred tool for SEO professionals – a must-have technical SEO tool, that allows you to crawl your website as if it were being searched by the search engines. From success codes (can the pages located and indexed) to duplicate content to metadata, the tool is useful in identifying key issues regarding performance.
- SEMRush or Ahrefs can help you uncover insights from your competitor rankings, especially when you want to pinpoint the gap stay between your and your competitor. At the same time, analysis can be challenging. Both tools offer different features but both can provide valuable insights.
- Tricks: I suggest gathering traffic estimates in these tools are just estimates. Do not always rely on first party data like Google Analytics.
- Google Analytics & Google Search Console (GSC) –In order to ensure that you are reaching your goal of driving qualified traffic to your website through organic search, you must track your metrics and analysis with built-in analytics from your web host
- Google Analytics not only helps you get to know your website and your customers, but also help you improve your marketing planning by finding out how traffic is coming from the search engine results, landing on particular pages, and producing leads and sales.
- Google Search Console, keyword insights tool can give you details, or indeed it can increase your knowledge of all that is going on if your site, the items added and their click and click through rate are analyzed, analyzed by queries.
- Google Trends captures the real-time popularity of topics at the world-wide scale, either gaining more event or losing more event. It supports those who use the keyword tool and allows you to know what topics your keywords are ranked.
- An SEO tool as robust as this, this best free online SEO meta 1 click tool can actually help you check and edit meta tags. At the same time, it can display many powerful analyzation capabilities including header structure, image quality and many more.
- As a local business, Google’s GMB is one of the most important local SEO tools you need to be using. You need to confirm this information before claiming because we cannot change anything afterwards. Other pages should also be optimized with best practices.
- We have, in the quest for all-in-one SEO software and an extensive tool for local SEO, locally created metadata and a good range of directories to choose from. With 4 major data aggregators and a plethora of directories available to you locally created metadata, we found that this was a very resourceful localization service that made working with it easy even for new inbound SEO.
- Local Viking, a great local SEO tool that uses geogrid separation and measurement to give powerful local SEO keyword rankings at a regional level. It helps to make the search engine evaluation easy, since the abundance of different hyperpages under the same link will be cut away. And maps function quite simply because they make it easy to see exact values, easily accessible.
Building An SEO Checklist
With these SEO checklist tools, conduct a complete strategic assessment for SEO marketing, immediately after you know about campaigns and goals.
To make a website SEO friendly, choosing the correct keywords is an important task. It also helps to understand search intent to make sure that your website is attracting the intended audience.
What is search intent?
Simply put, search intent understands the why behind a user’s query. For example, are the users searching for an answer to a question? In some cases, closer to the actual answer found in an unexpected place. Or are the users searching for potential products to purchase? Knowing the purpose behind a user’s search will determine the types of keywords to search for, and also how these keywords are analyzed for potential positive value for your business.
Amongst different types of keywords
Amongst different types of keywords, the two primary types of keyword intent we’re stuck with, for the moment at least, would be informational and transactional. However, this should largely depend on the type of search query and there’s no need to try to research the parts of the query. For example, compound search queries can confuse the different kinds of intent that originally motivated each keyword to begin with and we may find a number of them in a particular query.
The information keyword “how to…” is a great example of an informative keyword that tells users exactly what they are looking for. It often makes the most sense to target them on pages that will provide a more detailed solution, instruction card or video.
Action based transactional keywords arise from the need to buy or download a product or service.
Once you have determined the types of keywords to target, keyword research can be performed. To get the topics that people are searching for to land on your page, utilizing tools such as SEMRush and Ahrefs m can prove useful. At the same time, it’s an important step to take a look at what information your competitors are ranking high and what other related keywords to consider.
2. Meta Tags
Enhanced metadata plays a major role in establishing how your users, search engines, and website will rank on the web. For this reason, it is crucial to understand how to optimize this crucial piece of information while still providing your users with an optimal experience. To do this, the rich metadata needs to have an even higher number of keywords, while also focusing on conversions.
Title tags are among the first things that Google looks at when ranking pages to give them certain relevance. When optimizing for organic growth, be sure to include your target keyword in the title as well as a branded component. Moreover, avoid keyword stuffing and pay attention to how many characters will suffice for your page title go past your page’s layout. For example, you should limit your title to at least 80 character of text because it is otherwise truncated.
Although the content within the meta description does not directly affect organic rankings, it can help increase my user experience and improve click-through rates to that certain page. My users feel more attractive while they browse the search results by seeing bold and juicy words.When writing an email newsletter, user engagement also can be improved by utilizing a catchy CNA (customer offer) or CTP (customer progression) as in the following example. This can be benefited such as a free shipping or special deal.
When speaking about SEO checklist, it is important to keep in mind what strategies you’re using to ensure your presence on the search engine. At the same time, gaining a high-quality content strategy with the targeted keywords should be on your list. Not only can’t the quality nor the target keywords of the content be really low, but the page flow and keyword specificity must also be perfect.
The use of Blogs seems to be one of the best methods to improve website optimization, as this will greatly help your website attract the right keywords. With keyword research and data, relevant blog posts can be produced.The blog post must have an organized and labelled heading structure such as an H1, H2, H3, etc. It must also have content organized into numbered or bulleted lists. By doing so, it makes the content better digestible to the readers and useful to the search engines.
4. Web Page
keywords on collection pages (for example, on niches such as fashion design, pets or footwear) might look a bit different from keywords on landing pages. When you are doing your keyword research, sometimes there are keywords that have a strong monthly search volume (>1000 monthly searches) that warrant creating landing pages for your keyword campaigns for SEO. In other cases, you might already have the collection or landing page already created. These pages just need supporting content added to them for SEO.
From top most to the bottom most of your page, the relevance of different types of content will vary. While focusing on the USPs of your brand, your specific collection can be mentioned first. In another case, you might display relevant FAQs at the bottom of your page before you show its actual results page.
The bottom line is that on-page content is an important ranking factor for your targeted keywords. Any content (with targeted keywords) which goes on a webpage is essential to the final ranking process. It’s also important that the new content (build well) flows naturally and the keyword insertion happens naturally (cohesively). By adding content to your webpage you will get this improvement within1-2 months, if at all possible.
Image Formatting & Sizes
When adding images to your pages, it is wise to adhere to best practices for image formatting as well as image size. When files have appropriate formats and sizes, a page will load faster, and Google can understand and index it easier. Common general file formats include PNGs, JPGs, and GIFs. The most popular image formats include PNGs, GIFs and JPGs
For example: for 16:9 images, a pixel across is ‘1’ taller than a pixel high, and for 4:3 ratios, ‘2’ wide pixels are 3 pixels long.
Image ALT Text
Besides setting up your image ALT text, you should also add a short and succinct word or few to the images you upload. Numbalent specifically adds a word or few and can be very useful for helping visually impaired identify your website images on search engines. You can also add keywords to images in a natural way, although this could be considered as copywriting.
6. Internal Links
Another element that should be favored to focus on for SEO is the strategic use of optimized internal links. It will serve to boost web page copies by offering relevant links for the sake of both search engine optimization and user experience.
Internal Linking Keyword Improvements
For rewording anchor text to improve ranking, you want to place the link on a main keyword phrase. The keywords you place it on will give that page a boost.
Internal Linking User Flow Improvements
Keep running your business while keeping users happy is a key to success in today’s world. Attention-grabbing headlines are one common tactic to solve this. However, directed links between relevant web pages will also help your business grow. The human mind intuitively looks out for pathway building, which makes it easier to locate relevant information.
Internal links are great ways of directing users further down their purchase funnel, while reinforcing what they are engaged with from a content or topical perspective.
7. Link Building
There are two different types of links you’d want to see in your backlink profile: external links, which are votes of trust for your site, and internal links, which show that you’re complying with search engine guidelines. External links also help you create a distinguished profile with diverse profiles consisting of . Strive to get link from authoritative web sites – these are sites that offer knowledge to their prospects. Don’t make a habit of going to numerous large websites but always focus on getting links from large websites – small companies don’t get enough exposure in large company websites and thus might rank better.
The “SEO checklist” is a critical step in your online business strategy. Competitor site backlink profiles are the foundation to your search visibility strategy. The goal of high-quality backlink is a large percentage of them and primary suspects for organic search are authoritative sites. In order for the word really to find your site, your competitors’ websites must be discovered in searches and be one-time traffic converts.
8. Technical Optimisation
Think of technical SEO as the cornerstone of your house. Without a strong foundation, your home will collapse. Technical SEO here refers to, how search engines crawl through your website and how they analyze content, information and calls to action. Here there are many common tool and techniques used by SEO freelancers in delivering excellent skyscraper applications, ranging from creating web content that supports various devices and properties to the main purpose of getting online search engines involved with developing top rankings for the aforementioned keywords. Furthermore, site crawlability is improved and easy to read.
Essentially, what a Technical SEO analysis assesses is a website’s footer to determine if it is easy for search engines to find pages and information on the site. In other words, the footer is the location of the CSS / HTML code listing the main navigation elements and linking file(s). If this code is really large or has many other links in it, search engines will have a hard time finding it. This is an issue because, if not found (indexed or shown in the search results), it means that they won’t drive website traffic.
Maintaining SEO Success
Since one big goal for any marketing campaign is in the end to provide more relevant content for more users, we all have the same target in mind; providing the best possible user experience. For those who want additional advice, here’s a few things to keep in mind when tackling checklist items: provide the most accurate content to potential customers, research new information and constantly look for best practices.
Wondering how your website online sets ahead of the SEO checklist, where should you go to get a comprehensive SEO assessment from a professional? Get in touch with Able Media’s Digital Marketing Agency and our SEO Agency today!